Graphic Design Best Practices for Commercial Printing Projects
The ability of graphic designers to fluidly navigate the complexities between digital and print realms allows them to expand their creative horizons. Understanding the different challenges and requirements of each medium also empowers them to make better informed design decisions that can help ensure a high quality final product. This includes selecting colors that pop on print and ensuring proper file preparation that prevents costly mistakes during production.
While it may be tempting to cram your print piece with every possible element, the truth is that white space is often what makes designs really stand out. Too much information or overcrowded graphics can cause visual distraction and make it difficult for the eye to focus. Instead, aim for a balanced design that features ample amounts of blank space, and incorporate the use of spot colors to add vibrancy where it is needed most.
In addition to ensuring that files are properly prepared for printing, it is crucial that your Detroit graphic designers maintain clear communication with commercial printing company and provide all necessary information to help expedite the process. This can help avoid miscommunication and misunderstandings that can lead to costly reprints and delays in the delivery of finished products.
Providing the correct image resolution for printed materials is another key element of preparing for print. The higher the image resolution, the more detail is visible in the final printed product. For this reason, it is recommended that any images used in a print design be at least 300 dpi (dots per inch). This will ensure that the images are sharp and will not appear pixelated when the design is printed on paper.
Graphic designers also need to be mindful of the copyright laws when creating their designs. Using content without proper license or permission can result in legal issues that could potentially incur fines, penalties and other costs. Graphic designers can mitigate this risk by ensuring that all design elements are original or that they have obtained the appropriate licensing for their use.
The final step in preparing for print is to test the design by making a physical mockup of the intended product. This will give the designer a tangible frame of reference for their work, and can serve as an opportunity to catch errors before they are sent off for printing. Some of the most common mistakes that can be caught at this stage include ignoring bleed and safety margins, over-complicating designs, using fonts that don’t align with branding guidelines and not proofing their work thoroughly before sending it off to be printed. By following these tips, graphic designers can minimize the likelihood of costly mistakes that could delay their projects and eat into their bottom line. They can create compelling print materials that stand out from the competition and leave lasting impressions with customers. Ultimately, this helps them to build brand loyalty and create long-lasting relationships with clients and business partners. To learn more about graphics design visit https://www.detroitprintservices.com/.